The Price Is Right Here.
No "contact us for a quote." No "starting at." No asterisks. Just the actual number, right here on the page — because that's how it should work.
Website Build
Everything you need. Custom website, SEO foundation, all accounts set up and transferred to you.
- Dedicated page per service category
- 100% unique design (no templates)
- Built to show up in Google search results
- Structured data so Google understands your site
- Google Business Profile optimization
- Google Analytics + Search Console setup
- Resources section ready to publish articles
- Links to your existing booking/patient management system
- Before/after photo gallery
- Looks great on every device
- Loads fast (90+ speed score)
- 30 days to review and send feedback
- The Handoff Doc — plain-English account guide
- You own everything — code, hosting, accounts
Managed Hosting
For practices that want zero involvement in technical accounts — hosting, domain, analytics. Intentionally priced high: your self-hosted option is free and you're capable of it.
- Everything in Website Build
- We keep your site running and up to date
- Content changes whenever you need them
- Security patches and software updates
- Monthly report on how your site is doing
- Priority email support
- One bill, one point of contact — no juggling accounts
How the Options Compare
Wix is free but shows their ads on your site. Squarespace charges monthly. Traditional agencies charge monthly forever. Here's what that actually costs over time.
| Feature | Website Buildere.g. Wix, Squarespace | Traditional Agency | Groundwork |
|---|---|---|---|
| Setup cost | Free | $2,000–$15,000 | $2,000 flat |
| Yearly cost | $0–$200/yr | $2,400+/yr ($200+/mo) | ~$12/yr (domain only) |
| Design | Shared templates | Shared across clients | 100% custom |
| Mobile | Responsive templates | Varies by agency | Optimized on every device |
| Speed | Slow–moderate (50–80) | Moderate | 90+ PageSpeed |
| SEO optimization | Minimal | Varies by agency | Full — built for Google + AI |
| Content | You write it | Written for you | Written for you |
| Editing interface | Visual drag-and-drop | They manage it for you | Open code — any developer can update it |
| Ongoing updates | You do it yourself | Included in monthly fee | Pay as needed |
| Google Business Profile | Not included | Sometimes, extra cost | Included |
| Ownership | Hosted on their platform | Varies by provider | You own code, hosting, domain |
| If you leave | Limited export | Varies by provider | Nothing changes |
Traditional agency assumes $200/mo ongoing after setup. Groundwork assumes $2,000 build + self-hosted. The ~$12/year domain renewal goes directly to your registrar — not to us.
What's Included in the $2,000 Build
Your Website
- Dedicated page per service category
- Homepage, about, FAQ, gallery, and more
- Resources section ready to publish articles
- Before/after photo gallery
- Links to your booking system
- FAQ pages with expandable answers
- Insurance and financing info
- Pages for nearby cities you serve
Design & Speed
- 100% custom — no template reused
- Unique colors and fonts for your practice
- Looks great on phones, tablets, desktops
- Loads fast (90+ Google speed score)
- Clean, modern code — no bloat
- Optimized images throughout
Search Visibility
- Every page written to rank in Google
- Structured data so Google understands your services, location, and credentials
- Sitemap submitted to search engines
- Pages linked together for better ranking
- Social media preview cards
- Optimized for AI search (ChatGPT, Perplexity, Google AI Overviews)
Accounts & Handoff
- Google Analytics set up and tracking
- Google Search Console verified
- Google Business Profile optimized
- Directory listings checked for accuracy
- 30 days to review and send feedback
- All code in your own account
- Free hosting set up in your name
- Complete handoff documentation with account guide
Frequently Asked Questions
Modern development tools — including AI-assisted workflows — have made it possible for a skilled engineer to build high-quality, unique websites dramatically faster than a traditional agency team. The $15k firm is using the same tools. They just have more people, more overhead, and more reasons to keep you paying. $2,000 is the minimum cost to have a properly built website. The difference is we pass the efficiency gains to you instead of pocketing them.
That's your domain renewal (like yourpractice.com), and it goes directly to your domain registrar — not to us. We don't touch that money. Your website hosting is free through Cloudflare Pages — a service built by one of the largest internet infrastructure companies in the world. They offer free hosting for static websites because it costs them almost nothing to serve fast, lightweight pages from their global network. Your code lives in your own account. We walk away clean.
Honestly, no — and we price it high on purpose. Your hosting on Cloudflare Pages is free after the build. There are no plugins to update, no database to manage, no security patches. The site runs itself. Your only recurring cost is ~$12/year for domain renewal, paid directly to your registrar. You're capable of owning your own accounts. If something comes up down the road — a new page, a content update, a quick fix — just reach out and pay for it as needed. No retainer required. Managed hosting exists for practices that genuinely want zero technical involvement, but for most dentists, it's money you don't need to spend.
Yes. After the build, your only cost is ~$12/year for the domain renewal (paid to your registrar). The site runs on Cloudflare Pages (free), the code lives on GitHub (free), and you own everything.
If you're on managed hosting, content updates are included. If you're self-hosting, you can hire any developer to make changes — the site is built with standard, well-documented technology. No proprietary systems.
The website build is a one-time payment. Managed hosting is month-to-month — cancel anytime. No contracts. No cancellation fees. No "90-day notice period." If you want to stop, just stop.
We build a preview before you commit. You see the finished work, click around, check it on your phone. If you like it, you pay. If you don't, you owe nothing. That's the deal.
Paid advertising, complex software integrations, patient portal development, and ongoing marketing strategy. We build the website and Google Business Profile foundation — but not a full marketing department. No ongoing content creation unless you ask for it separately.
Ready to Get Started?
Send us your practice info and current website. We'll reach out to walk through what we'd build for you. No commitment, no pressure.