The Foundation Your
Practice Needs Online.

Everything. Your domain, your content, your hosting account, your code repository, and your Google accounts (Analytics, Search Console, Business Profile). If you never hear from us again, everything keeps working.

No catch. That's just the minimum cost to have a properly built website. Domain renewal is ~$12/year paid to your registrar — not to us. Hosting on Cloudflare Pages is free. There is no monthly fee. If you want us to manage things for you, that's $100/month — but it's priced that way intentionally so you're motivated to just host it yourself and save the money.

Yes. The page you're looking at right now was also built with the help of AI — doesn't it look good? Here's the thing: you or your tech-savvy niece could also build a website with AI tools. But there's still a lot that goes on in the background — writing SEO content, setting up hosting, configuring structured data, submitting sitemaps — that ChatGPT can't quite handle on its own yet. We could teach you all that, but it would cost more than $2,000 and take longer than 7 days. Which is what we're offering.

Nothing changes. That's the whole point. Our explicit goal is that you never have to reach back out. No follow-ups, no check-ins, no renewal notices. Your website keeps running on its own. If you ever want to make updates or get interested in more aggressive growth, we're here — but it's entirely your call.

There's a saying: "Nice shoes won't get you the girl, but bad shoes will lose her." Same thing here. A great website alone won't flood your practice with new patients — but a bad one (or no website at all) is actively turning people away. We don't promise growth. That's a different beast entirely. Our focus is the baseline foundation — the groundwork. You'll be set up extremely well for SEO and AI search with authoritative, geographic content. But the basics are really just an optimized Google Business Profile and a professional, accurate website. Real growth requires regular content creation — yes, more articles, yes, even TikToks. Let's crawl before we walk.

Those platforms are full-service practice management systems — patient scheduling, EHR, billing, the works. That's a different product solving a different problem. Groundwork isn't a practice management tool. It's just a website. A really good one that you own outright. Pay once, get your site, done. If you eventually want full-service patient management, you can still use those tools — this complements that journey. But most practices don't need all that to start. They just need to look professional online and show up in search results.