Ready in days. No monthly fees.
Dental Websites
Built for Dentists
SEO and AI-ready, Google Business Profile included. Get found by patients without overpaying.
Why Groundwork?
Not every dental practice needs a marketing agency. They just need the basics done right.
If any of these sound familiar, you're in the right place.
- Patients aren't finding your practice on Google or ChatGPT
- You're tired of paying monthly website fees
- You want a website that brings in new patients, but don't have time to manage it
- Your website feels outdated
- You just want a website that works
What you get
One price. Everything included.
$2,000
One-time build
Ready in a week— not months.
You own everything.
$0
Per year after that
No ongoing fees. Free hosting.
$12/year just for your domain— not us.
SEO Foundation
Every page set up so patients searching nearby can find you — with a page for each service you offer.
Google Business Profile + Reviews
Your Google listing set up with hours, services, and photos. Easy review collection — and they show on your site.
AI Search Ready
When someone asks ChatGPT or Google AI for a dentist nearby, your practice can appear in the answer.
90+ PageSpeed Score
Loads in under a second on any phone. No plugins, no clutter.
How We Compare
| Feature | DIYWix, Squarespace, etc. | Traditional Agency | Groundwork |
|---|---|---|---|
| Setup cost | Free | $2,000–$15,000 | $2,000 flat |
| Yearly cost | $0–$200/yr | $2,400+/yr ($200+/mo) | ~$12/yr (domain only) |
| Design | Shared templates | Shared across clients | 100% custom |
| Mobile | Responsive templates | Varies by agency | Optimized on every device |
| Speed | Slow–moderate | Moderate | 90+ PageSpeed |
| SEO optimization | Minimal | Varies by agency | Full — built for Google + AI |
| Content | You write it | Written for you | Written for you |
| Editing interface | Visual drag-and-drop | They manage it for you | Open code — any developer can update it |
| Ongoing updates | You do it yourself | Included in monthly fee | Pay as needed |
| Ownership | Hosted on their platform | Varies by provider | You own code, hosting, domain |
| Build time | Weeks (your time) | 4–12 weeks | 3–7 business days |
| Google Business Profile | Not included | Sometimes, extra cost | Included |
The guarantee
You own everything
Domain, hosting, code, and every Google account — yours from day one. Walk away anytime. Your site keeps running.
That's how we charge $2,000 once — not a monthly retainer.
Managed hosting ($100/mo) is available, but we don't recommend it. Most practices don't need it. See pricing
How It Works
Tell us about you
Your website URL and Google listing are enough to get started. Share as much or as little as you'd like about your practice and goals.
We build it
You'll get a live preview in 7 days. A real site you can open on your phone — not a mockup.
You review it
30 days to click around and send feedback. When you're happy, we connect your domain and the new site goes live.
You own it
Domain, hosting, and code — all in your name. Hire us again, hand it to any developer, or build on it yourself. No lock-in.
Why this exists
Dentists Deserve Better Websites
You went to school to fix teeth, not to navigate hosting providers and SEO plugins. But somehow your online presence has become one more thing you're expected to figure out — or overpay someone else to handle. Most dentists don't need anything crazy. Just a professional site that actually shows up when someone searches for a dentist nearby. That shouldn't cost $15,000 or require a monthly subscription.
Why we built thisWhat we promise
We're not trying to game Google. We're building what Google is looking for.
Most dental marketing agencies promise guaranteed first-page rankings and more patients in your chair. Ask how, and the answer is usually paid ads — clicks that cost you every month, and vanish the day you stop paying. That's not SEO. That's renting visibility you'll never own.
Nobody can guarantee how Google ranks your site — not us, not a $500/month agency. What we promise is simpler and more durable: every technical signal Google publishes, done correctly. Fast load. Verified GBP. Valid structured data. Clear service pages. Google and AI agents check for these things — we make sure yours pass.
If you ever want to run Google Ads or Meta campaigns, this is the foundation those need to work. Paid traffic sent to a slow, misconfigured site just burns faster. But many practices with a solid foundation never feel the need to run ads at all — and do just fine.
Frequently Asked Questions
Everything. Your domain, your content, your hosting account, your code repository, and your Google accounts (Analytics, Search Console, Business Profile). If you never hear from us again, everything keeps working.
No catch. That's just the minimum cost to have a properly built website. Domain renewal is ~$12/year paid to your registrar — not to us. Hosting on Cloudflare Pages is free. There is no monthly fee. If you want us to manage things for you, that's $100/month — but it's priced that way intentionally so you're motivated to just host it yourself and save the money.
Yes — and we're upfront about it. Every agency in 2026 uses AI. Most won't say so because they're still charging 2019 prices. AI is why this costs $2,000 instead of $15,000. What it can't do on its own yet: write real service content for your specific practice, configure hosting, get structured data right, and make sure your sitemap submits correctly. That's the part we handle.
Nothing changes. That's the whole point. Our explicit goal is that you never have to reach back out. No follow-ups, no check-ins, no renewal notices. Your website keeps running on its own. If you ever want to make updates or get interested in more aggressive growth, we're here — but it's entirely your call.
A great website won't flood your practice with new patients — but a bad one is actively turning people away. We're not promising rankings or growth — that's a different beast, and anyone who does promise it is probably selling you paid ads dressed up as SEO. Our focus is the baseline foundation: every technical signal Google and AI search agents actually look for, done correctly. A fast site. An accurate Google Business Profile. Structured data. Real service pages. The inputs are in your control. The algorithm does the rest.
Because no one can — and if someone says they can, ask exactly how. The answer is almost always Google Ads: paid clicks that put you "on page one" while the campaign runs, then disappear the day you stop paying. That's not organic SEO. That's renting visibility you'll never own. Real search rankings aren't something any agency controls. What we guarantee: every technical signal Google publishes — page speed, structured data, GBP accuracy, mobile performance, AI search readiness — done correctly and permanently. Google sends agents to evaluate your site constantly. We make sure they find exactly what they're looking for.
Most practices don't need many changes after the initial build. But when you do, just pay $100 for a single month on the retainer. You get the full month to request whatever fixes you need — then it's done. No ongoing commitment.
Those platforms are full-service practice management systems — patient scheduling, EHR, billing, the works. That's a different product solving a different problem. Groundwork isn't a practice management tool. It's just a website. A really good one that you own outright. Pay once, get your site, done. If you eventually want full-service patient management, you can still use those tools — this complements that journey. But most practices don't need all that to start. They just need to look professional online and show up in search results.
Interested? Let's Talk.
Send us your practice info and current website. We'll reach out to walk through what we'd build for you. No commitment, no pressure.