How it works
A Professional Dental Website. Without the Headache.
Most dental websites are slow, generic, and locked behind an agency you can't leave. Here's what we do differently — and why it matters for both Google and AI search.
The Problem with Most Dental Websites
The typical dental website is a WordPress template shared with hundreds of other practices. It loads in 4-6 seconds on mobile. It has 10-15 pages of generic content that could apply to any dentist in the country. The agency charges $200-500/month to "host" it — but the hosting costs them $5/month.
If you stop paying, the website vanishes. Sometimes they own your domain too. And the SEO? Basic meta tags at best. No structured data. No authority content. Google knows you exist, but it doesn't know what you do.
Now add AI search to the mix. When a patient asks ChatGPT or Google's AI "who's a good implant dentist near me?" — these tools pull from websites with structured, authoritative content. A template WordPress site with generic copy doesn't give AI anything useful to work with. You're invisible in the fastest-growing search channel.
What a Proper Dental Website Needs
These aren't nice-to-haves. These are baseline requirements for showing up in search — both traditional Google and AI-powered search tools.
90+ PageSpeed
Google uses page speed as a ranking factor. Static HTML loads instantly. No WordPress plugins, no JavaScript frameworks, no bloated page builders.
Structured Data for Google & AI
7+ schema types tell Google and AI tools exactly what you do, where you are, and what services you offer. This is how you show up in AI Overviews and ChatGPT responses.
Authority Architecture
30-50+ pages organized into topic clusters. Implants hub, cosmetic hub, each with deep sub-pages. This depth signals expertise to both search engines and AI.
Geographic Content
Location pages for your city and surrounding areas. When someone searches 'dentist in [nearby city],' you show up — even if you're technically in the next town over.
Unique, Practice-Specific Content
Copy that mentions your specific practice, city, doctor, and services. Not generic text reused across hundreds of sites. Google penalizes duplicate medical content.
Full Ownership
Your domain, your hosting, your code, your analytics. Fire us tomorrow — everything keeps working. No kill switch. No monthly hostage fee.
The new search
Showing Up in AI Search — Not Just Google
Search is changing. Patients aren't just Googling "dentist near me" anymore. They're asking ChatGPT, Perplexity, Google AI Overviews, and Siri. These AI tools need to understand your practice to recommend it — and they pull that understanding from your website's structured data and content quality.
A template WordPress site with generic copy gives AI nothing to work with. But a site with structured schema markup, authoritative content about specific procedures, and clear geographic information? That's exactly what these tools are looking for.
What AI search tools need
- Schema markup (LocalBusiness, MedicalProcedure, Physician)
- Specific, factual content about your services
- Geographic specificity (city, address, service area)
- Doctor credentials and specialties
- Structured FAQ content with real answers
What most dental sites provide
- No schema markup (or basic only)
- Generic copy reused across clients
- Vague service descriptions
- No doctor entity data
- No structured FAQ content
Every Groundwork site includes 7+ schema types, practice-specific content, and structured data on every page — the exact signals AI search tools use to recommend practices.
The Process
Give Us Your URL
Enter your current website URL. Within 24 hours, you'll have a live preview of your new site to click around.
Review & Refine
Check your phone. Read the content. Send us one round of feedback and we'll dial it in. No payment until you're happy.
Own It Forever
Pay $2,000. Everything transfers to your accounts. Code, hosting, domain, analytics. ~$12/year to keep it running.
Ownership vs. Lock-In
Most dental marketing agencies don't trap you on purpose. The lock-in is built into their business model. Your website lives on their server. They registered the domain in their name. The CMS is proprietary. If you leave, everything disappears.
We do the opposite. Everything is in your name from day one — your domain registrar, your hosting account, your code repository, your Google accounts. We get collaborator access so we can work on your site, but you're the owner. Revoke our access anytime. Nothing changes.
Typical agency
- Domain in agency's name
- Site on agency's server
- Proprietary CMS — can't export
- $200-500/month to keep it running
- Stop paying → site disappears
Groundwork
- Domain in your name
- Site on your hosting (free)
- Standard code — any dev can edit
- $0/month (or $100 optional managed)
- Stop paying → nothing changes
Want to understand the traps in detail? Read our full guide: Why Agencies Lock You In →
The SEO Foundation You Get
Every build includes the complete baseline for Google search, AI search, and local discovery. Not "Phase 2." Not "SEO is extra." This is what's included in the $2,000.
Want the full deep dive? Read our complete SEO guide →
Frequently Asked Questions
Ready to See Your Practice Reimagined?
Enter your website URL. We'll build a preview in 24 hours. No payment, no obligation.