The Blog
Everything we know about dental SEO, websites, and marketing — given away for free. Because dentists will read it, appreciate the honesty, and hire us anyway.
How Much Should a Dental Website Cost? A Brutally Honest Breakdown
The real cost of a dental website isn't the setup fee — it's the total cost of ownership over 3 years. Here's an honest breakdown of every tier, from DIY to full custom, including the hidden costs nobody mentions until you're locked in.
April 4, 2026
How to Evaluate a Dental SEO Agency — A Practical Framework (From Someone Who Competes With Them)
An honest, step-by-step framework for evaluating dental SEO agencies — including specific tests you can run, red flags to watch for, and questions that separate the good agencies from the ones designed to trap you. Written by someone who competes with them.
March 28, 2026
The 3 Engines of Dental Search Growth — Everything Else Is Noise
There are only three things that actually drive dental search growth: Google Maps, local organic pages, and authority signals. Social media, email, and print ads are either supporting cast or distractions. Here's how each engine works and where to focus first.
March 21, 2026
From Local Listing to Local Authority — What It Actually Takes to Dominate Dental Search
Having a Google Business Profile doesn't make you a local authority. Here's the honest breakdown of what it takes to go from just being listed to actually dominating dental search in your market — and why most practices never make it past Level 1.
March 14, 2026
The $30K Keyword: Why Treatment Research Searches Drive Your Most Valuable Patients
Dental implant cost, Invisalign cost, veneers cost — these searches drive patients worth 10-100x more than 'dentist near me.' Here's why treatment research keywords are the most valuable in dental SEO, how Google localizes them, and how to capture them.
March 7, 2026
Why Your Dental Marketing Agency Plateaued Your Growth (And What They Won't Tell You)
Your dental marketing agency got you to baseline and stopped. Here's the formula they all run, why it produces a hard ceiling, and what they'll never tell you about why your growth flatlined.
February 28, 2026
Dental SEO 101: What 'Baseline Presence' Actually Means (And Why Most Practices Never Get Past It)
Most dental practices have baseline SEO and think they're 'doing SEO.' They're not. Baseline is just the price of admission to local search. Here's what it actually includes, what results it produces, and why it caps out fast.
February 21, 2026
The Real Dental SEO Funnel — Why 'Dentist Near Me' Isn't Where $30K Patients Come From
Most dental SEO targets the wrong searches. The patients researching implants, veneers, and Invisalign are worth 10-100x more than someone searching 'dentist near me.' Here's the funnel nobody talks about.
February 14, 2026
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